https://www.kaylaavitabile.com/blog daily 0.75 2025-05-07 https://www.kaylaavitabile.com/blog/producingvideoforsocialmedia monthly 0.5 2025-05-07 https://images.squarespace-cdn.com/content/v1/668d9ef1899c50568ba671cd/1c1b09e2-30b4-4cc0-b9ea-392e80d52406/6.png BLOG - Producing Video for Social Media — A Quick Guide - When shooting Vertical… Make sure to leave ample space at the top and sides of the frame because platforms like Instagram will often crop the images to fit the interface. https://images.squarespace-cdn.com/content/v1/668d9ef1899c50568ba671cd/3e7bc777-03f7-4603-b1a0-bac3e65e23bc/2.png BLOG - Producing Video for Social Media — A Quick Guide - F-Stop To create that blurred background, lower the f-stop setting on your phone or camera to a lower number (3 or under). https://images.squarespace-cdn.com/content/v1/668d9ef1899c50568ba671cd/78b016b6-0dd5-47ba-925e-7420578031f5/Screenshot+2025-05-02+at+1.01.53%E2%80%AFPM.png BLOG - Producing Video for Social Media — A Quick Guide - Make it stand out Pictured above are reels that I edited as part of Main Paige Media’s quarterly Express Reels Sessions. Still taken from my 2025 Editing Demo Reel. https://images.squarespace-cdn.com/content/v1/668d9ef1899c50568ba671cd/22da4223-a96d-4647-a3e6-bcf3c645247b/5.png BLOG - Producing Video for Social Media — A Quick Guide - When shooting HD… If you plan to shoot 16:9 in order to create video for both HD and Vertical formats, you MUST shoot 4k, and you must also frame everything wider in order to accommodate for cropping. https://images.squarespace-cdn.com/content/v1/668d9ef1899c50568ba671cd/a6d6b4d1-e6b2-4e6a-86e0-d56df0ca5dd7/1.png BLOG - Producing Video for Social Media — A Quick Guide - Shoot in 4K It’s most often recommended to shoot your video in 4K (3840 x 2160) resolution because the higher pixel density allows you to retain image quality when scaling up the image. Notice that the pixel dimensions are twice that of HD (1920 x 1080). https://images.squarespace-cdn.com/content/v1/668d9ef1899c50568ba671cd/edf2bf1c-a372-49b0-b672-99d2eb0e64be/Stargazer+Creative+Reel BLOG - Producing Video for Social Media — A Quick Guide - “Fun Facts” Starting with a hook through the Voice Over/Script or visually through the video (or both) is a great way to stop the scroll. Say things like “Did you know ….?” “Not many people know this, but ….” “You’ve been doing …. wrong.” Watch this example from Stargazer Creative that uses both a visual and auditory hook. https://images.squarespace-cdn.com/content/v1/668d9ef1899c50568ba671cd/478b9aaa-2af4-43d8-82b0-88b493ef5df9/Make+sure+that+HD+is+switched+to+4K+in+the+top+right+corner+%284%29.png BLOG - Producing Video for Social Media — A Quick Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/668d9ef1899c50568ba671cd/1746463366524-8H2AWG2ML1FBWEOJQE8B/lighting+examples.jpg BLOG - Producing Video for Social Media — A Quick Guide - Click Image for the associated YouTube video https://images.squarespace-cdn.com/content/v1/668d9ef1899c50568ba671cd/1746463367240-SFIQEI0QBOKAFEPXQUH4/HarshLight.jpg BLOG - Producing Video for Social Media — A Quick Guide - Click Image for the associated blog post on harsh lighting https://images.squarespace-cdn.com/content/v1/668d9ef1899c50568ba671cd/2c6b044e-3e92-4143-bdbb-ee324c742b83/Posing+Ali+Steele+Photo BLOG - Producing Video for Social Media — A Quick Guide - Product Demos/Your Process People like to get the behind the scenes of what you’re doing or why you’re doing it. Watch this example where photographer, Ali Steele, describes how she gets posing inspo. https://images.squarespace-cdn.com/content/v1/668d9ef1899c50568ba671cd/9425515d-6102-4470-ab33-0505cde778bd/Screenshot+2025-05-02+at+10.14.40%E2%80%AFAM.png BLOG - Producing Video for Social Media — A Quick Guide - Rule of Thirds Use the Rule of Thirds as a guideline (this is more applicable to HD format but overall useful in creating interesting imagery). Shoutout to Winchester Community Access & Media for this slide which comes from a Camera Training presentation I created when I served as their Training & Outreach Coordinator. Utilize your local public access station as a resource! https://images.squarespace-cdn.com/content/v1/668d9ef1899c50568ba671cd/335246cb-b8ac-4ec3-bbe0-7deca9af0365/Make+sure+that+HD+is+switched+to+4K+in+the+top+right+corner+%283%29.png BLOG - Producing Video for Social Media — A Quick Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/668d9ef1899c50568ba671cd/eb0e84c9-e798-4bec-9802-7bd8c776e8d6/3.png BLOG - Producing Video for Social Media — A Quick Guide - Slow Motion and Timelapse Most phones have the ability to film in slow or fast motion. Use it to spice up your content. https://images.squarespace-cdn.com/content/v1/668d9ef1899c50568ba671cd/8c83538e-086a-4035-a54d-e0196b024a22/Legacy+Gurus+Intro BLOG - Producing Video for Social Media — A Quick Guide - The People Behind the Biz/Brand Content with PEOPLE performs very well - have business owners, brand founders and/or employees talk straight to camera about their position, why they love working there/what they do, etc. Watch this example introducing two employees at an Estate Planning firm and why they do what they do. https://www.kaylaavitabile.com/blog/bts-streetcar-officialmusicvideo monthly 0.5 2025-05-02 https://images.squarespace-cdn.com/content/v1/668d9ef1899c50568ba671cd/ad1cacfc-a027-463b-b073-f1715a0bc3ae/1.jpg BLOG - BTS: Streetcar (Official Music Video) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/668d9ef1899c50568ba671cd/1741032663068-3R1IFQYG28Q6UUJOYCGK/2.png BLOG - BTS: Streetcar (Official Music Video) https://images.squarespace-cdn.com/content/v1/668d9ef1899c50568ba671cd/1741032662501-JRLBF1FO03AF1CI8DL9X/3.png BLOG - BTS: Streetcar (Official Music Video) https://images.squarespace-cdn.com/content/v1/668d9ef1899c50568ba671cd/1741032661427-ASUKXSGLXLNZZEICCNVG/4.png BLOG - BTS: Streetcar (Official Music Video) https://images.squarespace-cdn.com/content/v1/668d9ef1899c50568ba671cd/1741033775337-O83AJE5S7HH1I5IF72YT/MV+Inspo.png BLOG - BTS: Streetcar (Official Music Video) https://images.squarespace-cdn.com/content/v1/668d9ef1899c50568ba671cd/1741036482569-UQQUF5EGEE54JQU5YABV/Look+1.png BLOG - BTS: Streetcar (Official Music Video) https://images.squarespace-cdn.com/content/v1/668d9ef1899c50568ba671cd/1741036482657-LCK7OU8NXIODLLV5Z437/Look+2.png BLOG - BTS: Streetcar (Official Music Video) https://images.squarespace-cdn.com/content/v1/668d9ef1899c50568ba671cd/1741043430972-62J86BESMPSY220ZBZ6G/Streetcar_FINAL.00_00_37_13.Still004.png BLOG - BTS: Streetcar (Official Music Video) https://images.squarespace-cdn.com/content/v1/668d9ef1899c50568ba671cd/1741043392792-SSEXS98WBTTOZD4VCQQ9/Streetcar_FINAL.00_01_48_16.Still005.png BLOG - BTS: Streetcar (Official Music Video) https://images.squarespace-cdn.com/content/v1/668d9ef1899c50568ba671cd/1741043142324-36IBCA9OZPHUWTSITENY/Streetcar_FINAL.00_04_46_11.Still006.png BLOG - BTS: Streetcar (Official Music Video) https://images.squarespace-cdn.com/content/v1/668d9ef1899c50568ba671cd/1741042833874-OPVYPAWT49XO4NFHUHW9/Streetcar+Still_1.4.1.jpg BLOG - BTS: Streetcar (Official Music Video) https://images.squarespace-cdn.com/content/v1/668d9ef1899c50568ba671cd/ff2083b6-f27f-4d05-b41e-6599a3c79c90/Streetcar+-+Milanote.jpg BLOG - BTS: Streetcar (Official Music Video) - Make it stand out P.S. 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